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If your reasons for attending Columbia are vague or even plain wrong (for instance, say you claim you’d like to take a major that isn’t actually offered at Columbia), the admissions committee will think that you don’t care about the school and aren’t really interested in it.
Basically, the purpose of the essay is to suss out whether your interest in Columbia is genuine and to see whether you're ready to take advantage of Columbia’s many opportunities.
They’ll be more likely to commit to their studies, participate in on-campus activities, and become an active alum after graduation.
Therefore, if you show in your essay that you really love Columbia, it will make admissions officers feel more confident that you’re going to have a significant and positive impact on their school.
This increases the university's yield rate and ensures that the freshman class will be full.
Here are some suggested topics for your essay: When it comes down to it, make sure to choose something about Columbia that no other school offers.
For instance, Columbia is in New York City and therefore has relationships with lots of businesses and organizations in the area.
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You could use your essay to examine how these Columbia-specific opportunities in New York will positively affect your education.