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05-Dec-2019 20:47

On the other hand, early adoption can be somewhat of a curse.In 2011, many companies and individuals, myself included, invested a lot of time and money into Google , dubbed to be bigger than Facebook at the time.I don't think many people will argue that, whilst this is the case now, things are only going to get worse.As with many 'organic' channels, the relative reach of your audience tends to decline over time due to a variety of factors.Google all but killed the social network in mid-2015 leaving a lot of early adopters licking their wounds.

Some studies are suggesting that Amazon is responsible for 80% of e-commerce growth for publicly traded web retailers (source).They acquired over 10 million new users within the first two weeks of launch and things were looking positive.Many companies doubled-down on growing a community within the platform, hopeful of using it as a new and growing acquisition channel, but things didn't exactly pan out that way.In email's case, it can be the over-exposure to marketing emails and moves from email providers to filter out promotional content; with other channels it can be the platform itself.

Back in 2014 I wrote about how "Facebook's Likes Don't Matter Anymore" in relation to the declining organic reach of Facebook pages.Don't forget that you can also tap into platforms outside of Messenger as well, for example, Slack, Telegram and even SMS.