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They therefore carried out an extensive search of relevant studies in the fields of psychology and sociology, as well as computer, behavioural, and neurocognitive sciences.
Out of almost 4000 studies, 86 met their inclusion criteria.
The evidence shows that it's best to provide a ratio of who you are, and what you are looking for.
When it comes to the headline message, don't use complex language in the belief that it will make you look more intelligent. People are naturally drawn to words that are easy to remember and pronounce, and ease of information processing increases likeability, the analysis shows.