Racial preference online dating
When the answer is “yes,” the other user is notified and has the opportunity to respond. The graphic shows what percentage of people responded to a “yes,” based on the gender and ethnicity of both parties (the data are only for opposite-sex pairs of people).
As it turns out, race is a huge factor when it comes to making romantic connections online, one that puts certain groups at persistent, structural disadvantages.
Participants rated the owners of dating profiles who expressed either form of racial preference less favorably than owners of profiles that did not include a racial preference.
Thus, not only do explicit racial preferences make those who are excluded feel bad; they also make the person who expresses them look bad.
AYI analyzed some 2.4 million heterosexual interactions—meaning every time a user clicked either “yes” or “skip”—to come up with these statistics.
Its users skew older than Tinder’s—about two-thirds of AYI users are older than 35, according to a spokesperson.
Surprisingly, these effects emerged even for participants who had told us up front that they didn’t think having racial preferences in dating was “racist.” We then replicated the experiment and found the same results when the disclosure of racial preference was framed in a different way (i.e., “White guys only”).